Creative Director
Brand Champion
Creative Director
Brand Champion
I build and mentor teams of design professionals that handle all aspects of brand identity, video development, image creation, and visual communication. Create 360 campaigns that connect end users with meaningful products and services, and energize sales teams. Partner with visual storytellers to create compelling stories that engage influencers and users, and seek out creativity in others. I am inspired by people who create simple elegant design solutions.
Check out some of my work.
Creative Direction and Exec Producer
Featured Mobile Game UA
My methodology is instinctive based on practice and experience. I ask questions to help focus the objective, and illuminate opportunities. Answer “why do we care?” first, and “what and how” to do will follow. Here are a few examples of my process for promoting sales and brand recognition of consumer products.
Each purpose-built connector is the product of years of Design and Testing with strength and ease of installation at the top of the benefits list.
Fasteners sell on a few things: features, product strength, and word of mouth. For the launch of a new structural screw we wanted to stand out in the crowded market.
I wanted to show something familiar to the Dealers, and where they do most of their business - The Counter.
Simpson Strong-Tie was able to increase the retail footprint and tailor visuals for products sold at each location.