POWERED UP

Creative Director

Brand Champion

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POWERED UP

Creative Director

Brand Champion

Promote and grow your brand with my real-world experience in creative strategy, design, and product marketing.

I build and mentor teams of design professionals that handle all aspects of brand identity, video development, image creation, and visual communication. Create 360 campaigns that connect end users with meaningful products and services, and energize sales teams. Partner with visual storytellers to create compelling stories that engage influencers and users, and seek out creativity in others. I am inspired by people who create simple elegant design solutions.

Check out some of my work.

Video

FEATURED CONTENT

DREAMBLAST

Step into the visual wonder of gravity along side baby Red who travels the unique world formed by the building blocks of Angry Birds Dream Blast.

Facebook Connectivity Sizzle

Easy-to-Build Workbench Kit

Watch as our marketing intern demonstrates just how easy it is to assemble our KWB1 workbench kit. Build your very own workbench/table with some lumber, a drill, and our easy-to-assemble kit.

Retrofitted Building Survives Napa Earthquake

After the Napa earthquake, Simpson Strong-Tie engineers helped assess damage to homes and buildings. Here's a story of a business owner who attributed a recent retrofit to minimizing building damage.

Connector Collection Photograph (BTS)

Partnered with photographer Jim Golden to create its Connector Collection photograph. Golden specializes in arrangements of everyday objects to showcase their unique beauty.

Campaign site

Retrofitted Building Survives Napa Earthquake

Demo Reel

ROVIO ENTERTAINMENT

AB2 ApplesAndRage

AB2 BirdSeedTakeout

AB2 ChuckPortals

AB2 EggStealer

AB2 EggTrap

AB2 FlowerPower

AB2 HatOnHatOnHat

AB2 OutOfControlTower

AB2 PiggyEggs

AB2 PigParatrooper

AB2 ChooseYourSlingshot

AB2 CornFieldSideScroller

AB2 DoubleSlingshot

AB2 GiantJellyPig

AB2 HolidayTreeHeist

AB2 GraffitiPiggies

AB2 IceCreamSchoolBus

AB2 LeavingTheCity

AB2 PiggyMechAttack

AB2 PiggyMotorBoat

AB2 PiggyWakeUp

AB2 RedIsland

AB2 RedRealWorldDestruction

AB2 SlingSnipFlowerFeedingFrenzy

AB2 3PigsAndRocket

DARKFIRE AnimeOpener

DARKFIRE AnytimeAnywhere

DARKFIRE BackToHell

DARKFIRE BattleMoment

DARKFIRE ForestForTheTrees

SIMPSON STRONG-TIE

Featured

Steel Frame Retrofit

Why Simpson Strong-Tie?

Stand-up Desk

Deck-Drive™ DSV Wood Screw

Attaching A Deck To A Home

Quik Drive® for Subfloor Fastening

Simpson Strong-Tie Soft Story Retrofit: Special Moment Frame Installation

How to Install Anchorage Template for Strong Frame® Moment Frames

Simpson Strong-Tie DIY Shelving Unit

Simpson Strong-Tie DIY Workbench Kit

FX 70® Pile Repair Cyclic Testing

Strong Frame® Ordinary Moment Frame Installation

FX-70 Installation Highlights

MARVEL BATTLE LINES

Marvel Battle Lines Launch Trailer

Marvel Battle Lines Launch trailer.

Marvel Battle Lines NYC Comic Con

New York City Comic Con launch of Marvel Battle Lines mobile.

Marvel Battle Lines TwitchCon

Hype Event with core audience participation and interviews.

Marvel Battle Lines "In the Cards"

Epic World of Marvel is “In the Cards”!

Battle Lines Have Been Drawn

Battle Lines

App Preview UA

Marvel Battle Lines Alt Cut

DOMINATIONS

EXPAND HISTORY

DomiNations Generals

DomiNations Advance Through the Ages

Dominations TownCenter Upgrade

PREPARE TO MAKE HISTORY

THE CONSTANT

DAWN OF MAN

20 MILLION DOWNLOADS

Builders Through History

Battle Through History

Generals 2.0

Deep Dive DaVinci

LAUNCH TRAILERS & UA

AfterTheEnd

OZ Broken Kingdom

Evil Factory

Heroes of Incredible Tales

State of Chaos

Dynasty Warriors Unleashed

ART OF WAR

Lu Bu

Dominations Infographic

Dominations TwitchCon '18

Artillery Shells

Cannon Upgrades

TITANFALL ASSAULT

Titanfall Assault Mobile Launch Trailer

Titanfall Assault Apple Exclusive

BREAKDOWN

CONQUER

JOIN THE FIGHT

NEXT GEN RTS

Pilots & Titians

PVP

BT 7Z74

JACK COOPER

TwitchCon Feature

Apple Preview

ARCANE CITADEL

Character Showcase 2

Character Showcase 1

Strategy

Fantasy Alt

Fog Of War

Advertising

Ads

Consumer & Platform

Arcane Citadel App Store

Marvel Battle Lines

App Store Launch content

Titanfall Assault

Key Art and App Store screens

Sim Theme Park

Hitman: Codename 47

Rainbow 6: Covert Ops

DIY Workbench Kit

Fastener Retail Launch Piece

Photography

Literature

Catalogs

The company that built the business

Simpson Strong-Tie® connectors offer unmatched quality and are backed by our uncompromising commitment to customer service. As the company who built the connector industry, you can count on Simpson Strong-Tie. pdf

Anchoring Systems

Comprehensive product catalog and technical data specification manual for chemical anchors, mechanical anchors and direct fastening to concrete and masonry.

Driven To Exceed Expectations

In the fastener marketplace, Simpson Strong-Tie stands apart from the rest. Quality and reliability is top priority. pdf

Wood Construction Connectors

For the launch of the "Genuine" campaign, the connector catalog was a main source of messaging for the target audiences.

Cold-Formed Steel Construction

From steel-to-steel connections to full-scale lateral solutions and curtain wall connectors, we remain committed to developing new technology that helps to advance the cold-formed steel industry. pdf

Shearwall design solutions

A full array of patented, code-listed Wood and Steel Strong-Wall shearwalls. pdf

Brochures

Product Line Launch

Flagship piece for a new line of infrastructure repair products tested to the Simpson Strong-Tie Quality standards, and ready for specification. pdf

Soft Story Retrofit

Campaign collateral providing information about the efficient and cost competitive engineered solution for San Francisco and L.A. County mandatory seismic structural upgrades. pdf

FX-70 Jacketed System

System benefit overview including details on how repairs to existing infrastructure can be done without structural service interruptions. pdf

Quik Drive Fastening for Trex

Specially designed fasteners for composite decking to steel framing collated for the high-speed Quik Drive sytems. pdf

Commercial Construction Brochure

Launch piece detailing innovative new product benefits and technical data for specification. pdf

National Builder Program

Details the type of exclusive content and product support available to key high profile production home builders. pdf

Deck Fastening and Framing Connection Guide

Is your deck safe? What to look for and how to repair or build new decks with structural safety a strength in mind. pdf

Tidal Surges and Flood Zones

How a homeowner can better prepare their coastal dwellings for flooding and high water events. pdf

Make older homes ready for earthquakes

Details on how homeowners can retrofit their homes to resist the forces of seismic events. pdf

Gas-Powered Fastening

Launch brochure for innovative cordless gas-actuated concrete nailer. pdf

Color-Matched by Design

All-new addition to the Deck-Drive line of fasteners, custom color matched to major composite decking manufacturers providing a clean finish with a secure bond. pdf

Style Guide

Style guide and logo usage. pdf

My Process

DEVELOP THE OBJECTIVE

My methodology is instinctive based on practice and experience. I ask questions to help focus the objective, and illuminate opportunities. Answer “why do we care?” first, and “what and how” to do will follow. Here are a few examples of my process for promoting sales and brand recognition of consumer products.

Featured

Designed Connections

Each purpose-built connector is the product of years of Design and Testing with strength and ease of installation at the top of the benefits list.

Anatomically Correct

Fasteners sell on a few things: features, product strength, and word of mouth. For the launch of a new structural screw we wanted to stand out in the crowded market.