Creative Director
Brand Champion
Creative Director
Brand Champion
I build and mentor teams of design professionals that handle all aspects of brand identity, video development, image creation, and visual communication. Create 360 campaigns that connect end users with meaningful products and services, and energize sales teams. Partner with visual storytellers to create compelling stories that engage influencers and users, and seek out creativity in others. I am inspired by people who create simple elegant design solutions.
Check out some of my work.
Step into the visual wonder of gravity along side baby Red who travels the unique world formed by the building blocks of Angry Birds Dream Blast.
Watch as our marketing intern demonstrates just how easy it is to assemble our KWB1 workbench kit. Build your very own workbench/table with some lumber, a drill, and our easy-to-assemble kit.
After the Napa earthquake, Simpson Strong-Tie engineers helped assess damage to homes and buildings. Here's a story of a business owner who attributed a recent retrofit to minimizing building damage.
Partnered with photographer Jim Golden to create its Connector Collection photograph. Golden specializes in arrangements of everyday objects to showcase their unique beauty.
Innovation. Trust. Relationship. Those are just a few of the benefits our customers cite when they explain why they choose Simpson Strong-Tie products first.
Create an organized work and storage area with this customizable all-in-one Standing Desk with Shelving unit, using Simpson Strong-Tie® Rigid Tie® RTC2Z connectors.
The Deck-Drive™ DSV Wood Screw from Simpson Strong-Tie is a powerful fastening solution for wood-to-wood decking applications. Its fast-start tip easily pierces deck boards with no pre-drilling.
The DTT1Z deck tension tie from Simpson Strong-Tie offers a new, easy option for attaching a deck to a home. It’s a safe, code-listed lateral connection that fastens deck joists to the home’s structural framing.
Quik Drive® auto-feed screw driving systems, featuring quick-loading screw strips, precise countersink adjustment and patented auto-advance mechanism, are easy to use and ideal for subfloor installation.
A quick overview of the importance of retrofitting soft story buildings with the Simpson Strong-Tie Special Moment Frame.
Learn how to correctly position the anchorage template for the Simpson Strong-Tie® Strong Frame® special and ordinary moment frames.
Simpson Strong-Tie is the leader in engineered structural connectors and building solutions, due in no small part to our commitment to research, testing and product development. The epicenter of our regional testing facilities is the Tyrell R. Gilb Research Laboratory in Stockton, California. Our Engineering/R&D team developed and performed a test protocol for the Simpson Strong-Tie® FX-70® Structural Repair and Strengthening System, a featured product in our Repair, Protection and Strengthening systems product line. This video captures the industry's first full-scale, cyclic test of a repaired wood pile, and the results of this test will provide our customers with real-world data to help them evaluate the FX-70 system as a potential solution to their structural repair applications.
Customize your shelving using the new DIY hardware kit from Simpson Strong-Tie. General contractor Jamie Schmitt, a frequent guest on HGTV network, gives step-by-step tips on how to build it.
General contractor Jamie Schmitt gives step-by-step tips on how to build a customizable workbench with this new DIY hardware kit from Simpson Strong-Tie. Jamie frequently appeared on HGTV network.
Simpson Strong-Tie Strong Frame® ordinary moment frames are ideal for garage fronts, standard wall bracing, and balloon-framing projects. These frames are bolted together for easy installation.
Marvel Battle Lines Launch trailer.
New York City Comic Con launch of Marvel Battle Lines mobile.
Hype Event with core audience participation and interviews.
Epic World of Marvel is “In the Cards”!
Simpson Strong-Tie® connectors offer unmatched quality and are backed by our uncompromising commitment to customer service. As the company who built the connector industry, you can count on Simpson Strong-Tie. pdf
Comprehensive product catalog and technical data specification manual for chemical anchors, mechanical anchors and direct fastening to concrete and masonry.
In the fastener marketplace, Simpson Strong-Tie stands apart from the rest. Quality and reliability is top priority. pdf
For the launch of the "Genuine" campaign, the connector catalog was a main source of messaging for the target audiences.
From steel-to-steel connections to full-scale lateral solutions and curtain wall connectors, we remain committed to developing new technology that helps to advance the cold-formed steel industry. pdf
Flagship piece for a new line of infrastructure repair products tested to the Simpson Strong-Tie Quality standards, and ready for specification. pdf
Campaign collateral providing information about the efficient and cost competitive engineered solution for San Francisco and L.A. County mandatory seismic structural upgrades. pdf
System benefit overview including details on how repairs to existing infrastructure can be done without structural service interruptions. pdf
Specially designed fasteners for composite decking to steel framing collated for the high-speed Quik Drive sytems. pdf
Launch piece detailing innovative new product benefits and technical data for specification. pdf
Details the type of exclusive content and product support available to key high profile production home builders. pdf
Is your deck safe? What to look for and how to repair or build new decks with structural safety a strength in mind. pdf
How a homeowner can better prepare their coastal dwellings for flooding and high water events. pdf
Details on how homeowners can retrofit their homes to resist the forces of seismic events. pdf
All-new addition to the Deck-Drive line of fasteners, custom color matched to major composite decking manufacturers providing a clean finish with a secure bond. pdf
The city of San Francisco has a mandatory seismic retrofit program for soft-story buildings. The Simpson Strong-Tie® Strong Frame® special moment frame is an ideal, safe and cost-effective solution.